Historically, we as lesbian women have suffered a double social and structural discrimination: for being women and for being homosexual. Still today, there is a long way to go, but to continue advancing, naturalizing and creating references for new generations, there is a key element: visibility.

That’s why at Pride! Bcn 2022 the protagonists of this edition are us lesbians: diverse, powerful, free and fearless. Lesbians who face different realities, stigmas and situations every day which should have become part of the past by now.

The objective of this campaign is to vindicate and bring our day to day life closer to society, with strength and optimism. An opportunity to enhance our visibility by playing with a touch of irony and freshness, to connects with the wide public. The vast majority of profiles that appear in the campaign are lesbians who live in Barcelona.

For a Pride! Bcn more diverse and “bollo” than ever!

#Bollomami

More info soon